How to Get Your Clients to the Closing Table?

Getting to the closing table is one of the hardest parts of selling real estate. The first date, second date, third date, and so on. There are a lot of dates in between. For agents with a lot of experience, getting your clients to sign on the dotted line isn’t much of a challenge. 

But for agents just launching their careers, it can be extremely difficult. After all, how do you get someone to invest large sums of money when they don’t know you very well? How do you get someone to sign an offer without having any doubts about it? 

Getting your clients to the closing table requires dedication, trust, and strong communication skills. Read on for some great advice from companies like Associates Title that can help you get your clients to the closing table successfully.

Be Transparent From The Start

One of the biggest challenges of getting your clients to sign on the dotted line is that they don’t know you very well. You may have spent countless hours with them, but they don’t know you on a personal level. They don’t know how you operate, and they don’t know that you have their best interests at heart. 

To mitigate this hurdle and assure your clients that you’re the real deal, be transparent about your business practices from the start. Let your clients know exactly how you operate, what to expect from you, and what the general timelines are. This will put both of you at ease, and will put your clients at ease knowing that you are being up front and honest with them.

Establish Trust with Your Clients

As mentioned above, it can be difficult to convince clients that they can trust you when they don’t know you very well. And if you’re a brand-new real estate agent, it can be even more difficult to convince clients to put their faith in you. 

Your first clients might be friends and family members who want to help you get your career off the ground. But after that, you’re going to have to find your next clients on your own. For many agents, getting to the closing table is all about earning the trust of your clients. 

If you can earn their trust, they’ll have faith in you when they’re asked to sign an offer on a property. Make sure you’re taking the steps to earn your clients’ trust—and you’ll be much closer to getting them to the closing table.

Have a Solid Marketing Plan in Place

Your marketing plan is something you’ve probably thought about a lot—and if you’re reading this article, it’s probably something you’re thinking about right now. Marketing is something that every successful real estate agent has on the top of their to-do list. 

It’s how you get your name out there. It’s how you find new clients. It’s how you keep old clients from finding new agents. To get your clients to the closing table, you’ll need to have a marketing plan in place. This doesn’t mean you should start blasting out ads left, right, and center. 

Rather, you should have a marketing strategy in place that targets the type of clients you’re trying to bring on board. Your marketing strategy might include advertising, social media, referrals, and more.

Use Your Network to Find Out Exactly What Your Client Is Looking For

Not sure exactly what type of client you want to work with? You may be targeting the wrong audience. Finding the right clients to work with is a challenge that every real estate agent faces. It’s one of the main reasons some agents don’t see the success they want. 

They’re targeting the wrong audience and bringing on clients who aren’t a good fit. If you want to get your clients to the closing table, you’ll need to target the right clients. To do this, you’ll want to reach out to your network—and use it to find out exactly what your clients are looking for. 

Whether it’s through social media groups, referrals, or some other method, you’ll want to talk to as many people as possible to find out what sort of clients you should be targeting.

Ask for the Sale and Set a Deadline by Which You’ll Hear Back

One of the best pieces of advice we can give you is this: Ask for the sale. To get your clients to the closing table, you’ll need to ask them to sign an offer. Many agents don’t like to ask for the sale because they don’t want to put their clients on the spot. 

But when you don’t ask, you risk letting the deal fall through. You should always ask for the sale—and you should ask as soon as you finish putting together an offer. You can even ask before you finish putting the offer together. You just want to make sure you get the ball rolling as soon as possible. 

Keep in mind that you should be open and honest with your clients. You don’t want to put your clients on the spot if they aren’t sure if they want to buy the property. You want to put your clients on the spot if you want the deal to go through.

Conclusion

Getting to the closing table is often the most difficult part of selling real estate. You’ve spent time finding the right clients, you’ve helped them narrow down their search, and now you’ve got to get them to actually close on a property. 

Your best bet for getting your clients to the closing table is to be transparent about your business practices from the start, earn their trust, have a solid marketing plan in place, and use your network to find out exactly what your clients are looking for. 

How a Tax Attorney

You should also ask for the sale as soon as you’ve finished putting together an offer. Lastly, you should be open and honest with your clients, and make sure they are ready to move forward before asking them to sign on the dotted line.

The information in this blog post is for reference only and not legal advice. As such, you should not decide whether to contact a lawyer based on the information in this blog post. Moreover, there is no lawyer-client relationship resulting from this blog post, nor should any such relationship be implied. If you need legal counsel, please consult a lawyer licensed to practice in your jurisdiction.